Quick Hits

The annual American Customer Satisfaction Index (ACSI) finds that customer satisfaction with fast food chains remains steady this year, once again scoring a 79 out of 100.  Chick-fil-A is America’s top fast food restaurant for another year, seeing an increase of one point in their ACSI rating to an 87. McDonald’s is still America’s least favorite fast food chain, scoring a 69 out of 100.  Full service restaurant satisfaction is on the decline, with Cracker Barrel the top restaurant and Red Robin the least favorite.

Source: American Customer Satisfaction Index


The new Pets At Work report from Purina reveals that folks who can bring their pets to the office are likely to be happier on the job.  63% of employees working at pet-friendly companies say they are “very satisfied” with their work environment, which is twice as many as those who can’t have pets in the office.  80% of people say they feel more relaxed and sociable when their pet is at the office, while 65% of workers say it’s important to them that an employer allows them to bring their pet to work.

Source: Business Journal


We shouldn’t judge a book by its cover, according to the saying, but the title can really make it or break it. Here are some of our favorite reads that originally started out with a totally different title.

  • 1984” - The dystopian novel by George Orwell was called “The Last Man in Europe” at first, but publishers wanted it changed because they felt it “wasn’t commercial enough.” And since this book has sold more than 30 million copies, seems like the right choice.
  • To Kill A Mockingbird” - Author Harper Lee originally called this classic “Atticus” but then decided that title was “too character focused.”
  • The Great Gatsby” - It’s tough to imagine the story called “Trimalchio in West Egg” or “The High Bouncing Lover,” but these are some of the titles Scott Fitzgerald was considering for “The Great Gatsby.”
  • Pride and Prejudice” - An early version was submitted to a publisher by Jane Austen’s father under the title “First Impressions,” but it was rejected. Later she revised it and changed the title and the rest is history, literally.
  • Catch-22” - We use this term all the time today, but it was originally coined by author Joseph Heller and this famous novel. But he had wanted to call it “Catch 18” or “Catch-11” before he decided to go with the one we know today.
  • Gone with the Wind” - Author Margaret Mitchell was going to use the last line of her Pulitzer Prize-winning novel for the title, “Tomorrow Is Another Day,”
  • The Sound and the Fury” - This famous work was almost called “Twilight” by author William Faulkner, which means the tale of Bella and Edward might have had a different title, too.
  • Of Mice and Men” - John Steinbeck originally called his book “Something That Happened” but eventually took the title from the Robert Burns poem “To a Mouse.”
  • Dracula” - The first title of Bram Stoker’s gothic novel was “The Dead Un-Dead,” which is scarier, but a bit confusing.
  • Atlas Shrugged” - Author Ayn Rand worked for 12 years writing her famous novel, but it started out with the title “The Strike.” She changed it the year before it was released because she felt it gave too much of the plot away and instead went with her husband’s suggestion for the title we know today.

Source: PureWow


As if Netflix wasn’t addictive enough, now they’ve got a new “interactive storytelling” feature that lets kids choose their own adventure. The first show they’re offering it on is “Puss in Book: Trapped in an Epic Tale,” which is based on the Shrek character who got his own movie, “Puss in Boots.” It offers kids several choices they have to make using their remote or tablet screen, and could result in close to 3,000 different story combinations.

Viewers get to interact by deciding what Puss does and then the story continues based on that choice. So kids are going to love changing up the action and the story and controlling what the characters do on screen. It’s a great way to make storytelling interactive and not just have kids sitting in front of the iPad all day zoning out.

Netflix rolled out “Puss in Book” yesterday and they already have plans to add another episode called “Buddy Thunderstruck: The Maybe Pile.” That one will be available on July 14 and features a truck racing dog and his pet ferret. And viewers will get to make choices about their stunts that’ll probably go terribly wrong.

So get ready for your kids to ask for more screen time and plan to hand over the remote. It’s probably not as great for their little minds as reading a book, but it’s better than mindless TV watching.


Jay and Dawn

Jay and Dawn

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